I can't imagine any need for a hotel to have a site more complex than some
text and a few pictures, unless you do online reservations (to segue into
your other question). Leave the flash and javascript and applets for
something which could possibly benefit from them. Why hit counters? You
should be able to get stats from your host. Keep it simple and fast. Look
at ebay as an example; nothing but text, pictures and links.

As far as online reservations go, I use priceline. Hard to beat; I usually
get really nice rooms (Hilton) for $35-40 a night. If your hotel
participates in that network, great.