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Old December 24th 04, 03:30 AM
Victor J. Osborne, Jr.
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Just a thought to pass on to anyone who thinks one customer doesn't mean
anything:

Source: White House Office of Consumer Affairs.
· For every customer who bothers to complain, there are 26 others who remain
silent.
· The average “wronged” customer will tell 8 to 16 people.
· 91% of unhappy customers will never purchase services from you again.
· It costs about fives times as much to attract a new customer as it costs
to keep an old one.
· Bottom Line – For every complaint, there are about 250 more customers with
problems or potential customers who hear bad things about you.

FWIW. We found this to be true in our business. We lived by it.

Victor J. (Jim) Osborne, Jr.