G. Sylvester wrote:

It seems like you can't read one of their
headlines on their website or mags without it being preceeded by
"AOPA helps win....."

I have to admit, I too find it boring. I'm interested in what's going on -
I read the Aiport Support blurbs with interest, for example - but there's
definitely too much self-hype.

From my limited experience, this is something specific to aviation. The
only other place I consistently see this is at a regular aviation-related
meeting I attend. The person running the meeting is constantly taking
something interesting that is occurring and pointing out that this is the
sort of thing that makes the meetings so useful.

Of course, the people to whom he's speaking are all at the meeting. Why?
Because we already value it.

Now, if he took those experiences and wrote them up into ad copy for people
not [yet] attending, he'd be right on track.

[In fact, that's so good an idea I think I'll do it myself. Next meeting is
ad fodder. Thanks!]

- Andrew