303pilot wrote:

Our selling points were a photogenic
sport and a good match with their claimed demographics. What made the
demographics a good match was that their readers have high disposable
income and more importantly, a demonstrated willingness to commit
themselves to a time consuming sport.

I just got back from Oshkosh, and saw a sum total of two gliders there, an
Apis and a Stemme motorglider (gorgeous). The SSA booth occupied the
smallest booth space possible and still have a booth. I saw no gliders in
the air. And this at a show where people who actually spend $$huge$$
dollars on flying go. Amazing.