Steve Hopkins wrote:

I think it is Cambridge GC in England that instituted
a fantastic land-out diplomatic policy. Pilots, landing
out, issued an invitation to the farmer and his wife
to the club's annual dinner dance. Not only did this
do wonders for public relations, I think they even
managed to snag a few new flying members. I heard a
wonderful tale of a local farmer telephoning the club
rather concerned that he was going to miss the annual
dinner dance. He added that he had kept the field mown
and had erected a wind sock but that nobody had landed
in his field that year!

A variation on the theme is the Farmer's Wine and Cheese Party at Lasham-
been going since the 1960s. I believe at one time it was even in the
social events diary in "Farmer's Weekly". I've also, when flying in the
south of England had farmers asking if I could get then an invite.

Another approach used by some British clubs is the aerotow trial lesson
voucher- it generates goodwill and only costs the pilot money if the person
he gives it to actually shows up to take the ride.
--
Soar the big sky
The real name on the left is richard