It seems we ought to try to figure out ways to get our sport seen by more
eyeballs...and make sure that what people see...is cool...WAY COOL
DUDE!!!!

That seems to be a tough nut to crack. How can we get mass-media exposure
without buying it? Orgs like SSA certainly don't have the funds to buy air
time. Paid ads on popular Internet sites with links to exciting video would
probably attract a lot of eyeballs, but I have no idea what that would cost.

I do NOT recomend trying to go down the path that parachuting is taking.
Have you seen their new competition format - I think it's called
"skimming" - where they negotiate a ground-level course just before landing?
It seems destined to attract the kind of "extreme sports" spectators that
only want to see crashes, and I think that's a terrible image to cultivate
for any branch of aviation.

Roger