On Wed, 08 Dec 2004 07:37:03 -0800, Richard Riley
wrote:

He's selling avionics to homebuilders for WAY below MSRP - it's 5%
over his cost, rounded, instead of 35%. But the distributor agreement
with the avionics manufacturers (Garmin, mostly) absolutely prohibits
you from advertising prices below MSRP. You can tell people your
lower price when they ask but you can't advertise it.

So he sets it up so one click generates an email to him asking for the
price, and a bot on his end answers with the price. A little clumsy
but the alternative is "Call for prices."

I thought it might be something like that.

Hope he remains in business for a while.

Corky Scott