"Adam Weiss" wrote:
Add to that marketing (or lobbying) value. What better
way to win over a b2b client's business or a congressman's
vote than to give them a free ride in a corporate jet?

Now I would think this is a very good point. If the Fiji business were
needing to impress a little over 200 clients a year and these clients would
always want to travel to the business' location to personally inspect the
facilities, wouldn't a private jet greatly assist in this? The clients
being from all over the globe and at least half not from a major city. Each
client would always be accompanied by two assistants on these inspection
trips. However, they could be grouped together to come with other
three-person client groups and all these scheduled well in advance.

Also, each year the company would fly in its Board of Directors and they
would be spread over different continents. Wouldn't offering to fly them in
on the company's private jet be another enticement for them to want to sit
on the board? Or at least make the hassle of the trip less of a hassle thus
not as big of a negative against them joining the board?

Then again, would offering to fly the above two groups first-class be just
as good of a way to impress them?

And what about offering employees the option of trading in their four annual
vacation coach-class round-trip anywhere-in-the-world airline tickets for
one first-class round-trip anywhere-in-the-world airline ticket? Or, saying
it was going their way to do one of the above two types of trips, one
round-trip flight in the corporate jet? If they decide to take just one
vacation a year, I could see them trading up for this.

Scott Jensen
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