On Mon, 30 May 2005 17:43:14 GMT, Judah wrote:

Who pays the salaries of the Press?


The CUSTOMER in the media is the ADVERTISER, not the reader. The reader
is just a means to support the customer.

Yeahbut.

The commodity the medium is selling to the advertiser is eyeballs.
Eyeballs of particular ages, genders and income levels.

Advertisers want to base their buying decisions on circulation,
zipcodes and ratings.

To that extent, the reader/viewer could influence what runs in the
media.

Except when every medium is controlled by one entity, at which point
the reader/viewer *and* the advertiser both have hobson's choice.

Don