Jay Honeck wrote:
Go to Yahoo and type in "Iowa City Airport".

The first choice that comes up is "Eastern Iowa Airport" -- the Cedar
Rapids, IA airport!

How do they *do* that? It doesn't appear to be a paid advertisement, since
it appears along with the rest of the search results.

This kind of stuff drives me crazy, since it seems to be a deliberate -- and
annoyingly successful -- attempt to "spoof" the search engine. Why doesn't
the Iowa City Airport come up first?

Well, Yahoo *is* paid in different amounts by subscribers, and you can see that
Eastern Iowa Airport has paid to subscribe (note the "category" tag). That's why
they're at the top of the results list despite having nothing to do with the search.

Try Ask Jeeves or Google instead. As a searcher, you will be better pleased with
the performance. As a businessman, you can only make persistent use of the word
"google" and hope everyone takes the hint.

George Patterson
Give a person a fish and you feed him for a day; teach a person to
use the Internet and he won't bother you for weeks.