"Greg Copeland" wrote in message
news
On Fri, 30 Sep 2005 18:41:11 +0000, Dave Stadt wrote:

nothing to do with performance. People don't spend $350K based on
"perception." Most people I know do not believe in your "perception."
To

If people didn't care about "perception", companies like Harley would have
been out of business two decades ago. Heck, I've known people that have
bought items like Porche, Ferrari, and Lamborghini just because of
"perception."

Harley, Porsche, Ferrari and Lamborghini owners combined are an
insignificant percentage of total motorcycle and car owners. Harley has
been almost out of business numerous times during it's history.

In fact, I would hazzard a guess that the vast majority of people do buy
things based solely on perception. Heck, it plays a MAJOR role in car
buying for the masses. Believe it or not, car purchases in the US is
considered an impulse buy. That tells me that they are buying strictly
based on perception rather than product knowledge.

Those that buy based on perception deserve what they get. I know far more
people that buy based on mission than perception.

Greg