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TaxMan,

As a first step, then, lets agree on some realistic commercial numbers.
From earlier comments, Overhead / plane where 50 & 100 are sold / year
look like:

Airframe + avionics + engine + labor Insurance Profit Overhead
kit basic 912 Magic
20000 + 4000 + 16000 + ( 0 * 45 ) +10000 + 10000 + 1000 = 61000


12000 rent + 50000 sales + 20000 marketing + 10000 general marketing = 92K
Divided over 50 units per year = 1800 / unit
Divided over 100 units per year = ~1000 / unit

I would like however for you to keep in mind that the purpose of this
exercise is to reduce the process cost of a LSA airframe, not to spend
time figuring the minutia of how cheaply to run a company. This
community effort's purpose is to prove a reduced airframe production
cost in the form of a published procedure with estimated costs, not
prove a commercial price. If this overhead cost structure looks even
close to what "sounds good", then I think we should put this issue to
bed. Since we are talking about building reference structures to get an
idea of the direction and cost of a process, then I think we can agree
that the same model should apply to the initial commercial reference
numbers, i.e., all things being equal, if you can take a large chunk off
one or two of the biggest numbers, then you have solved the problem.
Overhead, as you can see, is not one of the biggest numbers.
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