Gig 601XL Builder wrote:
The phrase $100 Hamburger goes back LONG before the guy either wrote his
book or started his web site.

I'm not a lawyer, nor play one on teevee, but I agree with the above and
would testify that I've heard the term used as such, long before someone
placed it on the web... *I* don't figure it as
copyright/tradename-able... 1st one to register it as a domain, gets the
rights to use it, as has been done...

100dollarhamburger.org
100dollarhamburger.net

And probably all the other dot choices (besides .com) seem to be
available...