("Morgans" wrote)
I recall it being Blatz, then Blatz being bought out by Schlitz, so they
used the jingle for a while. I used to own many shares of stock in both
of
those companies. I bought about 12 shares, almost every night! g

Shudder!!!


Where to start? You're not right. g

http://www.geocities.com/foodedge/jingles1.html
Jingles

Schlitz was bought out by Stroh's in 1982 - tail wagging the dog.

I worked at Hamm's, in St. Paul, during this mess (below link). We at Hamm's
in St Paul were bought by (I think in this order) Heileman who quickly
traded us to Pabst, who then swapped breweries with Stroh's (1983) - so we
ended up with them, Stroh's - brewing Old Milwaukee, Schlitz, Schlitz Malt
Liquor, (The original) Red Bull Malt Liquor, Goebel, Schaefer, Stroh's, Lone
Star, Erlanger, some others I've forgotten ...like White Mountain (think
Smirnoff or Zima) ...But not Hamm's anymore.

In around 1996 Heileman bought Stroh's - a shell of its former self. For the
first time Schlitz and Blatz were together. Lord knows who owns who now!

http://www.chiptin.com/schlitz/history6.htm
(From the link)
"Even after closing the Milwaukee plant the problems continued. In October
1981, Heileman and Schlitz worked out a deal that would allow Heileman to
purchase the company. During negotiations, Pabst topped the Heileman bid
after Schlitz's board had already ratified the Heileman offer. A takeover
battle then ensued with both Pabst and Heileman eager to acquire Schlitz to
improve their national positions. Schlitz continued to support the Heileman
offer, but an official report from the Justice Department declared that the
merger would be challenged in federal courts, thus the merger was called
off. 3-111

In March 1982, the Stroh Brewing Company of Detroit made its own offer to
purchase Schlitz, no one took the offer seriously thinking it would suffer
the same ending. Yet when Schlitz accepted Stroh's five hundred million
dollar offer, the Justice Department surprisingly approved the deal,
provided that Stroh's sell either the Schlitz Winston-Salem or Memphis plant
to a brewer other than the big two.

On June 10, 1982, the Jos. Schlitz Brewing Co. was acquired by Stroh Brewing
Co. of Detroit, and a famous firm and Slogan passed into history."

http://www.boston.com/news/globe/ideas/articles/2005/08/21/bring_back_the_gusto/
More Schlitz stuff


Montblack