Jay Honeck wrote:

It's a university town. Unemployment is non-existent, everyone works for
the Gummint, and there are lots of underworked, over-paid people that have
time on their hands, yet eat out every meal.

But *your* customer base is mostly from elsewhere and doesn't fit that profile.
You should figure out what they are likely to want and try to provide that. You
are also in a unique position to match your hours of operation to the arrival
times of most of your guests, or perhaps provide room service at odd hours. I
still have unfond memories of checking into a hotel in Savanah five minutes
after the restaurant closed.

George Patterson
Coffee is only a way of stealing time that should by rights belong to
your slightly older self.