And, the airplane becomes a tool, not a toy.

That *is* a cool feeling. We use the plane as a marketing tool,
dropping in on unsuspecting FBO and on-field restaurant owners and
pilots, barraging them with brochures, posters, and a fair load of
schmooze about the hotel.

It's fun, it's fast, and (most importantly) it *works*. Compared to
the response we get from simply mailing stuff to an FBO (and "asking"
them to post it), it's like night and day. There truly is no
substitute for "pressing the flesh" when you're promoting something,
especially something as complicated as what we have to offer.

It's best when you can combine work with pleasure -- that's what flying
is all about.
--
Jay Honeck
Iowa City, IA
Pathfinder N56993
www.AlexisParkInn.com
"Your Aviation Destination"