Marketing and the Cirrus Sales Pitch
John,
Me feeling is that the Cirrus marketing/sales pitch is targeted at a
specific market, low time pilots with little experience. They focus on
the BRS parachute as the solution to any unexpected situation.
What do you expect? That they try and keep people from buying their
plane? Of course they praise the chute, since only they have one. They'd
be stupid not to. They'd be equally stupid, however, to target only low
time pilots. Again, why would they?
Arguing for the chute in a single engine aircraft for engine failures at
night or in hard IFR is pretty compelling to me. Arguing for it as an
all-situations problem saver is dumb - and the salesman I sat down with
didn't.
Oh, FWIW, Dick Collins compared the accident rates of NEW 182s with those
of Cirrus. They are very similar.
--
Thomas Borchert (EDDH)
|