Richard Riley wrote:

Big companies are a hard sell anyway. They're risk averse. Someone
on their board is going to ask "what happens if one of these airplanes
crashes into the crowd?" Then they'll ask "What happens if we sponsor
someone with a 30 year history of mental illness, and HE crashes into
the crowd?" The answer would be "Gross neglegence and the victims own
our company."

Right on, Richard!