Ron Natalie writes:

And paying engineers to design the software that backs up pushing the
button. Maintaining a cartography staff to handle the fact that there
are holes in the government provided data. Maintaining 24/7 customer
support for people who can't figure out how to download the data. Oh,
and paying for liability insurance or self insuring in case someone
gets a judgement. Oh and maintaining legal counsel to defend against
a number of lawsuits pending against them at any given time claiming
they were responsible for real or perceived responsibility in an
accident.

All that, plus a 95% mark-up for profit.

Oh yeah, it's such a profitable business that Google and every
other computer company is clamoring to get into the biz.

It's not a free market.

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