Mike Isaksen wrote:
My walkaway impression is that the Marine side of the house may be
dictating the music selection more than ever.

You probably know this, but Lowrance has gone/is going through some
mergers and sales. For what it's worth, I drive by the Lowrance plant
in Tulsa semi-regularly - it's on the south side of I-44. For the past
several years, the big sign out front just said "Lowrance Electronics"
with the square-with-L-carved-out logo. Sometime in the past few months,
they changed the sign faces. It has four different names on the sign
now; I think Lowrance was one of them, Navico was another, and I don't
remember offhand what the other two were.

Their press release page at http://www.lowrance.com/Company/press.asp
has some more details about the mergers and sales. For extra fun, group
the press releases broadly into "boat", "car/truck/motorcycle",
"airplane", and "other", and count how many there are in each category.
Your impression, the press releases, and Kyle Boatright's comment

Kyle Boatright wrote:
At SnF, I had a nice discussion with the outgoing President of Lowrance.
[...] He also said Lowrance would have been first to market with XM
weather, but the parent corporation re-tasked the R&D folks to providing
solutions for large marine users.

all seem to say a similar thing.

I don't _know_, but looking at it from Lowrance's end, I _suspect_ their
margins are higher on the marine products. They can probably price them
higher in that market, and also avoid some of the cost of regulatory
approvals.

Matt Roberds