If the shoe fits ...

http://www.avweb.com/eletter/archive...ll.html#196431
Sioux City, Iowa has decided to make the best of its ICAO moniker,
SUX, rather than change it. The airport’s new slogan FlySUX, is
the centerpiece of a new marketing campaign. The FAA offered five
alternative designators, including GAY (no, we didn’t make it up).


http://www.flysux.com/


http://www.siouxcityjournal.com/arti...7b001224ad.txt
The self-deprecating campaign is the brainchild of airport board
member Dave Bernstein, a local businessman who moonlights as a
concert promoter. ...

In 1988, Sioux City officials, enlisting the assistance of its
congressional delegation, petitioned the Federal Aviation
Administration to drop SUX. At one point, the FAA offered the city
five different options -- GWU, GYO, GYT, SGV and GAY. Not wild
about any of the other choices -- particularly the latter --
airport trustees eventually called the whole thing off.


Any publicity is good publicity. Right?