"replying to an argument or factual claim by attacking or appealing to
a characteristic or belief of the person making the argument or claim,
rather than by addressing the substance of the argument or producing
evidence against the claim."

Funny, this is exactly what the Republicans will be doing in Florida
for the next few weeks with regards to Obama and his arguments.

By the way, your nickname is a bit self-flattering. "The Truth"?
C'mon.