Here is a practical suggestion:

SSA should provide a section on the site for the media. A press kit,
if you will. This would contain:

* Beautiful high resolution photographs of the sport, with permission
to publish (video as well?)
* Short FAQs geared towards the general public, including "myth
busters" like what happens when the wind dies?
* A section of short quotes that can be dropped into a piece, or
"sound bytes"
* Web tools and "Snippets" that can be imbedded in online articles or
web sites, like html logo with link to SSA "where to fly" or an applet
that lets you type in your zip code to find the closest place to fly.
* explanatory material and artwork for FastPass program
* contact information for media support
* links to recently published articles or events
* what else???

SSA has a "Publicity" section now, but it is targeted at it's members,
not the media. News outlets today are overwhelmed, understaffed, and
underfunded. We need to make it as easy as possible for the media to
produce compelling and accurate stories about our sport. It's
actually a very interesting topic! Every competent corporation does
this. We should too.

Matt