Paul Tribe wrote:
Can't quite see the relevance to "Bremont" watches:

Is it that you feel calmer in an emergency because you know that
you can look down at your wrist at the exact moment you plough
into a dry stone wall and be reassured that you know the correct
time it happened?

Doubt this was their intent, but this comes to mind:

"When asked what the first reaction to an emergency should be, an old
airline captain replied that he would reach up and wind the clock on the
instrument panel. There is a prevailing myth that says that pilots must
have ultra-fast reflexes to survive. The truth is that flying is much more
of a thinking game than a purely reactive one."

From: "Slow hands" By Bruce Landsberg
http://www.aopa.org/asf/asfarticles/sp9406.html