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  #17  
Old August 23rd 11, 09:50 PM posted to rec.aviation.soaring
Drew Pearce[_2_]
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Posts: 4
Default skyrides are at it again?

Currently many commercial glider operations do not want to
work with some ticket agencies reselling their tickets because
they cannibalize business from customers already searching for
them online. They have professional sales people, slick yet
vague websites, the advertising budget to get top search engine
placement and can often sell for less than a commercial glider
operator because they make a good profit off of unredeemed
gift certificates.

If commercial glider operators do not want to work with them
now, then I would expect they will just quit the FAST program if
it means they would have to accept gift certificates sold by a
third party ticket agency. So then it is conceivable that
commercial operations would see a loss of business and
participating clubs would be over burdened with rides. If people
are buying a gift for a glider ride, is it then legal or ethical to
send the gift recipient to a non-profit club when the customer felt
they were dealing with a commercial business? Does the fact
that a ticket agency make a profit on the ride cause a problem
for the non-profit club status?

The way the SAA FAST program works now, the majority of
people being sent to a flight school would not have otherwise
found them and so are most likely helping increase their
business. However, if most of the people sent to them through
the FAST program are really just looking for a ride and typically
would have bought directly from the operator, then the FAST
program no longer makes since to operators. A commercial
operation typically takes a loss when honoring a FAST
certificate.

Caution should be used before trying to remove any SSA
business member since this may cause some legal problems for
the SSA. New rules could be created for the FAST program to
close any loopholes which could cause the program to collapse.
Maybe only allow participating flight schools who actually honor
the FAST certificates be allowed to resale the FAST certificates.
You may also want to limit the number a FAST certificates each
one can resale (since one could buy or lease a glider and
towplane to operate just 1 day a year) plus require that sales
methods for FAST certificates need to be directed primarily
towards customers planning to use them at their own location.
This needs more thought before setting the rules but this gives
an idea of how to close the loopholes without causing legal
problems. The US parachute association supposedly had a bad
experience trying to kick out a business member once for
similar reasons and were not successful in removing them I
heard.

A flight school who works with a third party ticket agency can
still offer the FAST program to those students that schedule with
them through the third party ticket agency and who really want
a lesson. The flight school can purchase the book packets
directly from the SSA for $50, give them to any students coming
in for an intro lesson and then get their $50 back when the SSA
receives the membership certificate. This is what the Hollister
Soaring Center does with every new student. The SSA gets a
new member and the student gets essentially free books plus a
membership. There is no need or advantage for the SSA to work
with any third party ticket agency that I can see.