Hi, Bob DeLeon here…creator of Let's Go Gliding. There is but one
objective to the campaign: AWARENESS.

Our sport has resided way off the radar in comparison to the other
recreational choices. So LGG is designed to elevate the awareness of
this choice. This objective needs to look: exciting, adventurous,
challenging, and the opportunity to be involved with a great group of
people who love the sport. That's why I made the choices in how it's
designed and what it says. That was the creative brief driving the
imagery and words.

Yea, it would have been fun to have imagery like the Cool Hand Luke
scene previously described. But that would have been dis-ingeniune to
what soaring really is. It would be a "hook" that once swallowed would
have cut off a lot of support (female) and been regarded as fake to
those who are the target audience.

AWARENESS of this sport--and what it offers-- is the key. The more
people see the campaign, the more they'll sense that the guy sporting
the bumper sticker or showing the brochure will be a source to get
their questions answered. And if not a person, then the web address
(LetsGoGliding.com) will be the other source to influence their
thinking and impressions.

It's not likely that in the next two years we'll see a growth in the
sport that will be ascending, but if worked enthusiastically by those
who fly gliders, with the SSA's backing, we can arrest the descent of
declining numbers and hold the line on those flying. Adding in numbers
right now is that objective. Otherwise, the sport will slide into a
category that will effect manufacturers of gliders and glider
equipment, the ability of some clubs to remain active, and the value
of your used glider. Trust me: no business or entity wants decline.
You want some kind of growth. And getting active with a supported
marketing campaign that puts a "cool" and inviting spotlight on the
sport is the answer.

And as previously stated, this campaign is going to need unbridled
support from the soaring community. With this year's World Gliding
Championship being held in the U.S. we have a superb chance to arrest
the descent of glider pilot numbers in the U.S.