GA pilots aside, everyone else that I have ever talked to about soaring already thinks that it is an incredibly exciting and beautiful sport. If I can connect with them in a friendly way and communicate my enthusiasm about the sport, there is a possibility that they will show up at the airport for a flight.

On Wednesday, February 13, 2013 12:26:44 PM UTC-5, JS wrote:
A very nice presentation of the sport from SCOH!

SCOH has one of the best soaring club websites that I've seen. But for the most part, the sport LOOKS incredibly boring. Some websites make it look more boring that others. Some websites create a negative impression. Pilots see something in these videos that non-pilots do not see. (The Grand Prix race video and a few others are exciting, but that experience is obviously out-of-reach for a newbie.)

Of course you need websites to communicate basic information, but you need to get people to the airport and hopefully up in a glider. Talking to people one on one is the best way to do that. Set up a glider in a public place. Talk to people.