On Monday, February 18, 2013 4:26:31 PM UTC-7, son_of_flubber wrote:
On Monday, February 18, 2013 5:18:35 PM UTC-5, Bill D wrote:



we must have our own server where we can control the viewer's experience.



That's not how the internet works. Don't even try to herd cats.



Seriously. If you put up a decent number of clips on the SSA site AND enough people watch them over time, Youtube will LEARN the association between the soaring videos. You don't have to watch the vids all at once. Just don't delete your cookies and every time you go to Youtube, watch more soaring vids.



The problem now is that there is not enough traffic on the SSA youtube site to teach the site about the proper associations.



The fact that Youtube already understands the connection between gliders and Hitler is actually pretty impressive.

That may or may not be 'how the Internet works' but it's damn well not how good marketing works. Marketing is about telling a coherent story to entice the reader into becoming involved with the subject of that story. YouTube is a lot of things, but it's definitely not that.

YouTube internal search barely works. If a program is offered in a series of segments, YouTube can't even keep those segments together. If you search for current videos you won't get them in your language. If it relies on "popularity" of a video, Soaring will always lose to cats.

To tell a coherent story of soaring in the video medium, those videos cannot be on YouTube. They must be on a server we control.