At 17:37 26 February 2013, BobD wrote:
To gain a TV audience you need (1) sponsor interest, i.e. financial
support=
, (2) a producer to pull together creative production resources, (3)
resear=
ch to convince a media channel such as a cable or online network that the
p=
roduction will deliver an audience large enough to attract advertisers.
The=
advertising placement and sponsor exposure is where the finances come
from=
to support the production. If the research doesn't realistically reveal
an=
audience potential, it's likely not going to get financial support.

A smaller media venue is required to stage something (such as a grand
prix
=
race) as an example of the potential audience. For years sailboat racing
ha=
s had little success in attracting large audiences. But technology now
allo=
ws for a broader understanding of what's going on out there. Staging a
saml=
l demo of this technology--creatively produced--is what you flash around
to=
lure in sponsors because the test research audience saw the demo and
gave
=
it a positive reaction. But even all that demo-ing and research can be
expe=
nsive to do. You need some serious seed money, not just a cool idea.

Watch the web broadcast, listen to some thoughts about why this great sport
has such a tiny, tiny niche, when we all know it should be massive, then
have a look here
http://www.kickstarter.com/projects/...den-0?ref=card
and donate the cost of your next launch. Surely got to be worth a punt!