Agreed. But my intended point was that the vision was wrong. The focus
of the article was "how can we get the SSA to grow" where the focus
should have been "how can we get the sport to grow".

Point taken, and I am among those constantly lobbying for SSA to shoulder
systematic PR for the sport (staff member, press room,...). However,
consider Bob Wander's point from years ago already that SSA membership is
the most convenient tool there is to draw people in! For a mere $64 (less
than the cost of a one-time ride at many operations) and a few clicks online
or moments filling out a card, new prospects get 12 months of propaganda.
Like the HYCBAGP tri-fold says (originally written back in 1978 or so IIRC)
"There's more, but there isn't room to say it here. What do you do next?
We suggest... you become a member of (SSA)..."