"Bob Noel" wrote in message
...
In article ,
"Matt Barrow" wrote:

Alas (then as now) marketing ruled America, and, like lemmings to the
sea, buyers flocked to the brand with the bigger marketing budget. Only
many years later have pilots come to realize what an incredible
performer the 235 is.

Using the old BETA vs. VHS analogy....

Guess which of the two had the bigger advertising budget by far?

Comment for both Jay and Matt:
Marketing is not just how many $$ spent, but where the $$ go.

True! AIR, _Marketing_ is the research end of things(i.e., identifying a
market niche), _Selling_ (Sales) is the advertising and promotion side.

Again, IIRC, Japan spent a lot more on RESEARCH, Detroit spent a fortune on
advertising, but made what THEY wanted to make and didn't give a damn about
what the consumers wanted. The rest, as they say, is history!