Many contributors argue that everything should be cheap, and even cheaper is better, because low costs means more new pilots. Yet no evidence of this causality is available. We got to stop pretend that this is cheap hobby, it is not. But at the same time it is not expensive compared to many other activities. Gliding is in the reach most educated/working adults, they can afford it IF THEY WANT. I know clubs that offered introductory flights at ridiculously low price to attract new pilots. Nobody came, they thought that "it probably is not much fun because it is so cheap". Then they implemented hefty price increase and voila, flights were booked full. Price is the product?