"Newps" wrote in message
. ..
XM knows exactly what it costs to attain each new subscriber and it is
much more than the $12 a month they are getting from existing customers.

$144 a year for a two year contract?

The same goes for any business.

(A few thoughts)

I heard consumer pundit Clark Howard state to the effect that the
overwhelming majority of companies spend about 15 times as much acquiring
new customers as they do servicing existing customers.

Call some company and see how fast their phone menu system kicks in for
SALES as it does for Customer or Tech Support. Likewise, name a CEO that
came from Tech Support instead of Sales and Marketing. :~(