In a previous article, Richard Riley said:
Have they figured out how to get the theater owners to pay for it,
when the distributors get the savings on prints?

The industry seems to be going to a model where the distributor pays for
the system, and then the theatre owner pays "virtual print fees" to the
distributor. What they're trying to avoid is a throwback to the days
where a studio controlled a theatre, and it would only show movies from
that studio.

The biggest hassle is that the studios are crazy about piracy and want
digital to be way less piratable than film. But that also means that each
print comes with a license key that only allows it to be played on a
certain player - which means an added hassle when the theatre owner
decides a movie is really popular and so needs to be played on the big
house instead of the small house, or in two houses at once. That's easy
in the days of film, you just haul the film platter over to the other
projector, or set up a gang-play, but in the digital world it means they
have to go back to the distributor and get a new key delivery that
invalidates the key for the one player and validates it for the other
player.

--
Paul Tomblin http://blog.xcski.com/
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