CBS News Sponsors List

I think Hyundai is also a good sponsor to write to.

Admittedly, though, I bet a lot of these sponsors buy ad time in blocks (X
# of spots from 5pm-8pm, etc.) and don't even know the specific shows they
sponsored, let alone the editorial content... They run it all by the
numbers (frequency, audience, response rates, etc.), and don't pay that
much attention to the details, since they buy so much air time. In radio,
this is SOP...

But it will be interesting to see if some objections from us do make their
way back to the producers...

Anyway, just my 2 cents for the moment...


"Geoffrey Barnes" wrote in
nk.net:

Okay, let's pick on Bayer. You can write, phone, or do an online email
at this url: http://www.bayeraspirin.com/contactus.php

What's sad is that while everybody was up in arms about writing to CBS
when the story ran, there seems to be so little response to this
thread. As bad as CBS was on this one, it was their advertisers who
supported and funded the report that ****ed so many of us off.

In any event, here is my response to Bayer.. and I'm working my way
down the list to hit the other advertisers as well.

On Wednesday, 14 January, your corporation advertised one of its
products on the CBS Evening News. In that broadcast, CBS aired an
inaccurate and highly misleading "Eye on America" story concerning the
security and safety of this nation's general aviation airports. As the
underwriters of this broadcast, I hold Bayer responsible for this
astonishing lapse in journalistic integrity. Your corporation is
funding a broadcast which has knowingly and deliberately lied to its
viewers, and you should be ashamed of yourselves for supporting this
program.

General aviation is a vibrant industry involving more than 600,000
licensed pilots in the United States alone. Over 18,000 public-use
airports dot the landscape of our country, and more than 145 million
people fly in general aviation aircraft every year. Well over 200,000
people owe their livelihoods directly to this key component in our
national transportation infrastructure.

As important as general aviation may be, it remains an industry under
threat. A vocal minority -- due to malice, misconceptions, or their
own political agendas -- are determined close airports, impose costly
and unnecessary regulatory restrictions, and eliminate American's
freedom to take to the sky.

There is nothing wrong with a healthy debate on these topics. The
report aired on the CBS Evening News, however, was not journalism in
any sense of the term, and did
nothing to advance this debate. No contrary opinions were sought by
the reporter, and only one side of the story was presented. Instead of
informing it's viewers, CBS sought only to scare and frighten them.

This is not the sort of enterprise that a company such as Bayer should
be supporting. I hope you will reconsider your decision to advertise
your products on the CBS Evening News.