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#9
September 10th 03, 10:11 PM
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X-No-Archive: yes
"Vaughn Simon" wrote in message ... One famous example of an international marketing disaster is the time that GM decided to market the Nova in South America. I guess they didn't have any hispanics on their marketing team, or they would have picked up on the fact that "Nova" can be translated in Spanish as "No Go", and they probably would have taken the simple step of marketing the car under a different name! Needless to say, they sold few "No Gos" in South America. Vaughn Not according to Snopes. http://www.snopes.com/business/misxlate/nova.asp - Rich Carr 
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