Why is Soaring declining

Any model business does what Burt is doing ... it is called customer focused
marketing. I am not surprised that his business is growing. The first rule
in customer focused marketing is look after the customers that you already
have.

The problem is that most FBO's don't run good businesses (in fact very few
businesses in general follow these basic principles). FBO's are in the
business they love because they want to play with airplanes ... this does
not make them good business men.


"Burt Compton" wrote in message
...
What decline? My commercial soaring operation is slowly growing. Maybe
it is
because of our good soaring location, good marketing, good "meet & greet",
good
training, good equipment.

We ain't gettin' rich, but we realize that each customer/student/visiting
pilot
is golden, brings in a few dollars, and so we show them a good time.

Burt Compton
Marfa Gliders, west Texas
www.flygliders.com