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#10
October 1st 05, 10:45 PM
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Jase Vanover wrote:
Perhaps, but the point I'm trying to make is that regardless of the plane, "Cessna" the brand isn't sexy. Ask 10 people what image the brand conjures up for them, and see how many times sexy, fast or exclusive comes up. I'd be that for every one who thinks CitationJet, there will be 9 that think of 172's. Maybe. However, ask those same 10 people what image the Cirrus brand conjures up for them and they'll either say "a what?" or they'll say it isn't a bad car as Chryslers go. Matt 
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