New Year weight loss plans ???

Jay Honeck wrote:
Hey Mark -- does your company make a decent (and affordable) folding bike
for pilots?


I've thought about it many times, but haven't moved forward on it
(yet). A folding titanium bike would be a very, very narrow niche
market


It's not just for pilots. I've often thought that the bike manufacturers
have under-estimated the size of the folding bike market.

As with LED spotlights, battery powered air compressors, and those
"instant-jump-start" thingies, when a product becomes affordable, it
suddenly becomes a "necessity" -- and the market simply explodes.

Every one of the items I mentioned above were unaffordable -- or
unavailable -- just a few years ago. Now, they have become "standard
equipment" in each of my cars.

If marketed as a convenience, or even as a safety device ("Never get
stranded again!") I believe that an affordable folding bike could become the
next "gotta have" thing for the general population -- not just pilots.
I think marketing is really needed here. How about, "To far from the
(Metro, Subway, Bus) to commute, but hate driving in to the city"?
"Tired of paying high parking fees?" "Zip along in our NEW folding bike.
This bike folds down and fits into this simple, carry-on bag ..."

Now we have a market!

Margy