Jeppesen renewal notices

Am I the only one that thinks that Jeppesen renewal notices are well
past the phrase "sleazy" in their wordiing?

I had a Skybound subscription that I did not renew when the
subscription period ran out. Now I am getting these renewal notices
(which is fine in and of itself) that say things like THIRD NOTICE and
imply that it is money owed (a common scam technique). They also warn
that if I don't pay by the renewal invoice due date then the
subscription WILL BE TERMINATED and that I will be required to PURCHASE
NEW CONTENT FOR EACH OF THE TERMINATED SUBSCRIPTIONS. [Yeah, I
checked. The cost of subscribing anew is not one dime higher than the
"renewal" cost.]

Just seems bloody sleazy for a supposedly reputable company.