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On Thu, 13 Sep 2007 22:50:33 GMT, Marty Shapiro
wrote: Fractional jets are here and they are starting to siphon some business away from the airlines. The VLJ's aren't here yet. The projections for the VLJ market, if correct, will put a severe dent in the airline's premium passenger traffic. Take a trip of say 1,000 miles or so. You can go to your nearby local airport and get a VLJ to fly direct to a nearby local airport at your destination. No requirement to be at the airport 2 hours before departure, no restrictions on liquids in your carry-on baggage, no TSA, no long drive to/from the airport served by the major, no dealing with connections at the hub, and the VLJ air taxi comes/goes on your schedule, not the airline's. The airlines can't do any of this and that's why they are terrified. The only way they can compete is to make it prohibatively expensive to fly on a VLJ. What you say is true, except I don't know of any majors looking at serving this market. The closest I know of are regional jets which only have economy seats. At least the ones I know. So why would it terrify them? CO, for example, has long de-emphasized this market as unprofitable and has concentrate on expanding internationally. All the others are doing the same. They aren't terrified, they are just looking at different markets where these guys can't compete. Look at an area like White Plains, NY with all the corporate HQs there. How many of the business / first class passengers would rather go to HPN and fly directly to their destination vs. having to drive to LGA, JFK, or EWR? Only the top executives get the company jet, the others need to go via airlines. If they had VLJ service at a cost of a first class ticket, would they bother to go via the major? They presumably wouldn't which is why the majors are doing what I described above. Two different markets entirely. How many first or business class tickets are really sold? I've been on flights where the first class cabin was full but most passengers were there on a mileage or frequent flyer upgrades. Those passengers who did pay full fare would be more than happy to fly on a VLJ and avoid the airline hassle completly, and those are the passengers the airlines are worried about. No they're not for the reasons I give above. There are still plenty of full paying premium passengers which the majors are competing for, not these guys. I know one person who always flies first class and he said he would gladly pay 20% more for the convenience of a VLJ. And he even dislikes small airplanes! The airlines can't compete with the VLJ. They know it. So they need a way to escalate the costs for the VLJ so high that people will not go to it, and the fee system is their solution. Sorry two different markets, as I said. |
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