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#21
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Frank,
Based on your message, it sounds like www.800soaring.com at least attempts to behave responsibly. However, observations thus far suggest that www.1800skyride.com is engaging in unethical practices: - Reusing photos without permission (I also assume the video is also not their own) - Plagiarizing text from other websites (including the SSA and Nutmeg Soaring) - Failing to establish agreements with operators (if they just call, verify FAST, and then hang up... that is not an agreement) - Allowing online purchase of the "Glider Ride Gift Certificate" without any information on the specific locations, possibly baiting customers who will be unable to use the certificate without full and fair disclosure of what they are buying Based on the online purchase link the price is $199, so they are marking this up 100%. It sounds like they are trying to take advantage of the FAST program. If they want to sell rides, let them resell commercial rides based on a written agreement between ride operators and the marketing company (like 800soaring apparently does). That way all parties are engaging in an open transaction, knowing what they are in for, and how the profits will be shared. The FAST program is designed to allow people with a serious interest in soaring instruction to get a start. The 1800skyride website does not accurately represent the FAST program or its intent, yet this is what they are apparently reselling. Is there not a rule against reselling FAST certificates at a profit? It seems that given the intent of the FAST program, only FAST member operators or the SSA should allowed to sell these. 1800skyride appears to be using dubious business practices to capture excess value from the consumer by charging a much higher price. Both the customer and the program are being violated in my opinion. Furthermore, given the prior company history, and the questionable approach of their current start it sounds like business as usual, not “new management.” (Perhaps the new holding company is just a cover for the old owners.) The old approach apparently led to many unhappy customers, and it is likely to produce the same results again. Soaring needs promotion, but not internet third-party promoters who are behaving irresponsibly and unethically. As Rex points out, it wouldn't take much for the key stakeholders (pilots, clubs, and commercial operators) to take the lead in improving promotion and marketing with a little help and guidance. That approach would create real value for the sport. Mike Hendron |
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