New SSA YouTube Channel

The fact is that the SSA will eventually come to the realization that it probably needs to begin understanding the value of investing in production of its own marketing/promotional video's. Perhaps instead of a magazine a months video? This does not need to come at a huge cash price... What is a better use of time and money? Producing a magazine mailed to only our membership, or a public video released each month?

Change takes recognition and comprehension of the value, leadership & management and focus.

Communicating only with static websites, bumper stickers and other similar methods are about as effective as one might imagine. Short of that there are a tremendous number of great video's (personal, professional and throughout Europe, Australia, South Africa, etc) that tell incredible stories and inspire young & old (definition of inspi "to draw forth or bring out") to consider take action. This action could be as definitive as scheduling a glider ride or lesson to spending more time researching the sport and what its all about. Marketers call it an "impression!" We could call it survival (think 20 years down the road).

Sean
F2