Soaring not compatible with modern society?

Maybe gliding is targeting the wrong group when trying to expand the sport. All the effort is going at targeting young people. How may power pilots were taught first to fly gliders because it is cheap - then moved to power and left the sport because they become professional pilots etc. Some may come back to the sport in later years but most do not. Maybe the target market should be the more mature people - settled in their careers and looking for a new challenge in life - not a cheap way into an aviation career. They the sort of people who stick to soaring - give time and resources to the clubs and become passionate about the purity of flying without an engine.