Another YouTube video

"Dan G" wrote in message
ups.com...
I believe the British videos lead to/were the result of the "Smokin"
films. I think there's been several variations on those too, the
latest being http://www.liftedfilms.com/ . (I note the description on
the World Juniors film says "the idea was never used..." I wonder why
not?)

Mind you, there's actually good reasons for appealing to the older
demographic, rather than the younger. They tend to have plenty of
money and, post kids, plenty of time. A person who takes up gliding at
50 can be an active member for 20 years or more. Young people tend to
be the opposite - no money, no time. I personally think "targetting" a
particular demographic is a waste of time - make the sport accessible,
and you'll get people of all types rolling up.


Dan

Dan, I don't agree. Young people can't be pigeonholed that easily. Some
are poor and have little time but others are in a position to enjoy our
sport. We only need as many as we have gliders and instructors for.

Kids 'make time' for whatever they want to do. Obviously more than a few
have both time and money. Take a look at other extreme outdoor sports and
the marketing. They all pitch expensive sports to young people. They
wouldn't do this if it didn't work.

I think the real problem with youth recruiting is that we just drive them
away with videos like this unfortunate SSA release.

Bill Daniels