Let's Get Real Here.

Cessna Launches Light Sport Aircraft Program


Wichita, Kan., July 10, 2007 - Cessna Aircraft Company, a Textron Inc.
(NYSE:TXT) company, today announced it will proceed with its Light
Sport Aircraft (LSA) program and will unveil a full scale mock-up and
program details at the Experimental Aircraft Association's Air Venture
in Oshkosh, Wis., later this month.

"After conducting extensive market research, it is clear to us there
is a great need for this aircraft as we strive to drive down the cost
of flying and learning to fly," said Cessna Chairman, President and
CEO Jack J. Pelton. "We believe this aircraft will make a major
contribution to stimulating new pilot starts and will encourage
already-licensed pilots to continue to fly because it will be more
affordable.

"We have developed a business case that makes sense; we have
incorporated several innovative features into the design; and we
believe we can deliver the finest aircraft in the category, combined
with our extensive customer service, flight training and distribution
networks, at an attractive price," Pelton said.

Details of the program will be announced during the EAA show at a
press conference that will be held at the Air Venture Museum, Eagle
Hangar, on Sunday, July 22, at 8:30 a.m.

The company is also planning to conduct a ribbon cutting ceremony at
its aircraft exhibit at the show (Exhibit No. 143-156) on Monday, July
23, at 8:30 a.m., and will also hold a forum on the Cessna LSA program
the same day, from 1:00 to 2:15 p.m., at the Honda Forum, Pavilion 7.
EAA President Tom Poberezny, along with Pelton, will participate in
all three events.

Based on unit sales, Cessna Aircraft Company is the world's largest
manufacturer of general aviation airplanes. In 2006, Cessna delivered
1,239 aircraft, including 307 Citation business jets, and reported
revenues of about $4.2 billion and a backlog of $8.5 billion. Since
the company was originally established in 1927, more than 189,000
Cessna airplanes have been delivered to nearly every country in the
world. The global fleet of almost 5,000 Citations is the largest fleet
of business jets in the world. More information about Cessna Aircraft
Company is available at www.cessna.com."

My questions:

1. How much cheaper is this thing going to be to produce than a
Skyhawk? Look at it from two standpoints: labor and materials, and
from revenue per square foot of plant floor space.

2. Where are they going to make this thing?

3. The average person who can afford an airplane in America now
weighs upwards of 250 lbs and some top 300. Can two 300 pounders fly
this thing? I know CFIs who tell me they are starting Denny the
Dentist in Skylanes now because they are too fat to be comfortable in
the Skyhawk.

That's just a few. Others later.