OT-Killing Pop-ups as a webmaster

I changed some of the metafiles (or "meta tags") in my website this
afternoon, emphasizing "hotels" more. I did this in an effort to get search
engines to "see" our site more clearly, and (hopefully) move us up a few
notches in the "results".

Well, something worked. Within an hour I had acquired a "pop-up" ad that
now shows up every time I open my website. (I assume you ALL see this,
right?) It appears to be "keying" on the "hotels" meta tag? (See it -- and
hopefully our site -- at www.AlexisParkInn.com )

As most of you know, I'm learning HTML on the fly here -- so excuse the
potentially dumb question, but: Is there anything I can do from the
webmaster's side to eliminate this kind of "pop-up parasite"?

Thanks in advance...
--
Jay Honeck
Iowa City, IA
Pathfinder N56993
www.AlexisParkInn.com
"Your Aviation Destination"