OSH oil filter special vs internet

Cory,
As someone that uses Kelly's, help me figure out what in the world their
poorly worded ad really means....

With a Kelly Aerospace oil filter, you get more. . .for less! Independent

laboratory test proves our filter performs equivalent to the competition
with six

(6) less pleats.

OK, which one has 6 less pleats? This could be read either way.



Precision cut threads. Leaf spring versus a coiled spring

(nothing like 20 years of proven experience). Equivalent can burst pressure

and no need to purchase a new can cutting tool. Upon close inspection, our

filter's only "shortcoming" is our height, but since it is shorter than the

competitor's original filter we guarantee if it fit before it will fit now!

Ok, so which one is shorter? the Kelly or the Champion -1? when they say
original, do they mean the Champion non-1 filters?

So, assuming that the Kelly's have more material, are they longer than the
Champion -1's, shorter than the non -1's, and which one has 6 less pleats?

Thanks

Jim

In article ,
"Jim Burns" wrote:
With a Kelly Aerospace oil filter, you get more. . .for less! Independent

laboratory test proves our filter performs equivalent to the competition
with six

(6) less pleats.

OK, which one has 6 less pleats? This could be read either way.

I wondered this also. The way I read it, Kelly is saying that their
product has "6 less pleats" but performs equivalent to the Champion
because of the filter material that Kelly uses.



and no need to purchase a new can cutting tool. Upon close inspection, our

filter's only "shortcoming" is our height, but since it is shorter than the

competitor's original filter we guarantee if it fit before it will fit now!

This is an odd statement in an ad where the Kelly and Champion filters
are shown side by side--the Kelly filter looks taller to me. I guess
they claim that it's shorter than the competitor's "original" filter,
but in the picture, they show it next to a Champion -1 filter. Why
would you make a statement like that and then place a picture in the
same ad that shows your filter as taller?

They may have good products, but it looks like they need some better
marketing folks.



JKG

I'm glad I wasn't the only one to find this a bit confusing.... I keep
having the distinct feeling of getting BS'd by a fast talking salesman every
time I try to figure it out.
Jim

Jim Burns wrote:
: Cory,
: As someone that uses Kelly's, help me figure out what in the world their
: poorly worded ad really means....

: With a Kelly Aerospace oil filter, you get more. . .for less! Independent

: laboratory test proves our filter performs equivalent to the competition
: with six

: (6) less pleats.

: OK, which one has 6 less pleats? This could be read either way.

You're right... that is confusing. Actually, my original post wasn't very
clear either. What I was *trying* to say is that I'm not thrilled about the -1
introduction. I'd rather have the original 48110 filter, since it's larger. With the
smaller replacement, it just furthers my interest in using the less expensive Kelly's.

I've used both kinds and cut them both open. Can't really say yay or nay on
either, truthfully. I like the larger nut on the Kelly's, though.

-Cory

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************************************************** ***********************
* Cory Papenfuss *
* Electrical Engineering candidate Ph.D. graduate student *
* Virginia Polytechnic Institute and State University *
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