In article 3d8Rb.156890$na.264685@attbi_s04, Jay Honeck
wrote:

I notice Bill Marriott picked hotels rather than the FBO route.

Yep, the real money is in franchising.

That's not what we're about, however. (Although we have talked about
opening another aviation-theme hotel in Florida, and running that one in the
winters, once the kids are grown...)

Someplace like Lakeland, maybe?
Jay has this "fly-for-free" thing figured out.
Expand the business, or even the research for expanding the business,
and all his flying is tax deductable.