No. I suggested that they should have figured out some of the customer
service items prior to bringing the product to market, but they were so busy
just getting it off the ground that it was not addressed.

Apparently, eFlyBook is making only a few dollars on each unit purchased
from Irex, so any failed units cut into their already narrow profit margin.
On the other hand, pricing each unit higher might discourage potential
buyers.

The key would be to arrange sufficient capitalization (from presumably
Arinc) to provide adequate customer support. Once the technology takes off,
manufacturing costs should decrease, and profits correspondingly increase.

The business cost of broken units should have been figured into their
original business plan, as well as defining a return/support policy.

As a consumer, all I really care is that the unit work as advertised and is
supported. I suspect that this is being handled on an individual basis by
Arinc representatives, not MyAirplane.com.

They are at a critical juncture in their business venture. Overall, I still
think the unit is really revolutionary. Most of the stuff we see at OSH is
evolutionary or a carbon copy of something from the previous year.

This represents an entirely new technology that in itself is very exciting,
and will have widespread application beyond aviation.